SEO Course

You probably know just how important it is to incorporate a remarkably competent and effective SEO strategy into your affiliate marketing endeavors.

By reading some awesome Mobidea Academy articles written about SEO, you’ve been able to understand how to write SEO-friendly content, what SEO steps to take in case you happen to be a webmaster, and many more different aspects that we’ve covered for you to check.

But now I’m gonna give you something different.

It’s gonna be something that will allow you to expand your knowledge way beyond the borders of your busy brain.

Are you ready for this? Then start reading this amazing article!

What is SEO?
Search engine optimization (SEO) is basically the practice of increasing both the quality and quantity of traffic going to your website through the organic results of search engines.

What do I mean by quality of traffic?

It’s about attracting visitors who aren’t random website users.

It’s about getting those super specific users who are really interested in the products you have to sell.

What about quantity?

What’s that all about?

This comes after the quality part.

Let’s imagine you have those quality users.

These are gems.

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They’re people who clearly love your content or your products.

Now, what? Now you want more.
The more humans click the search engine results’ pages, the more traffic.

More traffic is always better, bro!

But how can you learn about having traffic of a higher quality?

How can you learn the basics of SEO and some SEO best practices to make sure you’re all set for greatness?

Keep reading!

Why Should You Get an SEO Course or Certification?
An SEO course is usually a certified program that allows you to study and dive into one or many aspects of SEO.

There are some courses that are solely specialized in Off-Page SEO, others which dive into On-Page SEO, others which teach you how to craft the finest keyword research strategy to get more bang for your SEO buck, etc.

An SEO certification is usually an additional educational experience you can enjoy after having gone through some SEO courses.

SEO certifications usually offer advanced SEO training and help learners become experts in the field of SEO.

How?

By efficiently developing their skills so as to improve search engine rankings, increase overall website traffic, or even optimize for specific, targeted keywords.

Why Should You Invest in SEO Training?
You’ve heard the following expression:

“It’s just like riding a bike.”

It basically allows you to understand that something is almost instinctive.

The ability you need to have to maneuver it or play with it lives in you forever after you’ve gone through the process of learning the particular skill.

Once you acquire a skill which is “like riding a bike” you won’t have to learn it again. Well…

SEO is the exact opposite.

SEO is a complex set of methodologies and techniques designed to make sure the content you create is fine-tuned and ready to be judged by the mighty power of Google, humankind’s most unkind judge.

Google is always releasing new algorithms, guidelines, and rules.

This means that SEO experts such as Aaron Agius or Brian Dean must always change their approach, adapt to new Google guidelines, and basically come up with new SEO rules every single year, so as to make sure SEO doesn’t become some sort of obsolete science.

This is where courses and certifications come in. Since they tend to be updated quite regularly, you should understand that you must go through different courses and certifications throughout your whole career.

SEO isn’t a stable entity: It changes, shifts, and morphs every single day.

Why is SEO so important?

Because it allows brands to instantly get more visibility to their products or websites, with almost invisible costs, especially when compared to PPC.

This is a relevant investment which isn’t a guarantee of success but which is certainly focused on the future and on making sure your product or website is as sharp as possible!