AWJ Investments is a fast-growing Food & Beverage Holding Group that explores popular Middle Eastern, Mediterranean and International flavors. Exploring global opportunities, AWJ recognizes the potential of a rapidly evolving Food & Beverage market, with the aim of acquiring and growing a brand that is internationally recognized and loved.

Founded and headquartered in Dubai; AWJ set out on its culinary journey with five unique concepts – all strategically located across popular tourist and dining destinations in Dubai.

Within the following five years, AWJ plans to travel and explore Markets across Europe, North Africa and the USA, experimenting with new tastes and old, and infusing traditional flavors with a fusion of traditions.

AWJ Investments focuses on expanding our brands through franchising, as we work with investors and operators in key markets to bring the heart and flavors of each concept to people everywhere. Each brand follows a specific expansion plan, based on, market adaptability and maturity, the concept niche and a thorough analysis.

The key to a successful franchising program is aligning with franchise partners who share our values and vision, as we provide them with the knowledge, formulas, training and ongoing support to ensure that their development plans and businesses are successful. Awj takes a serious approach to our training and support program, as one of the pillars of franchisee success. Our open communication and hands on support policies have been key for this program and our strategy.

As we continue to expand our portfolio of brands, only specific brands that meet the franchising criteria are graduated into our franchise program. Currently Operation: Falafel, our Middle Eastern street food brand, is seeing a healthy expansion rate, as we continue to develop the GCC market and bring on new markets in Europe, Asia and North America. Awani, our successful Levant cuisine casual dining concept has opportunities available in the GCC.

For more information, please email us at franchising@awj.ae

1204, MARINA PLAZA, DUBAI MARINA.
P.O. BOX 58523, DUBAI, UAE
+971 4 270 3222 F: +971 4 338 3644
INFO@AWJ.AE

Dubai founded AWJ Investments portfolio of concepts in the UAE comprises Operation Falafel, Awani, Bahria, Filicori Zecchini, Smoky Beach, Surf Bite, and the yet-to-open Lulu & Murjan — and this is only the tip of the iceberg, as Caterer Middle East found out during a recent interview with the company’s CEO and co-founder Manhal Naser.

Source Copy From : https://awj.ae/

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